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New initiatives to boost international tourism are paying off. The tourism sector now contributes 10% of Panama’s GDP, Foreign Minister Javier Martínez-Acha said at the launch of the Latin America and Caribbean International Economic Forum 2026.

Recent growth has been spurred by a sustained series of promotions, including a focus on eco-tourism and initiatives highlighting Panama’s culture and arts. Growing interest in biodiversity and local culture is attracting travelers interested in authentic and sustainable experiences, who may not have been familiar with Panama in the past.

New promotions have focused on the Transisthmian Colonial Route, the old trade trail connecting the Pacific and Caribbean coasts, which was recently added to the UNESCO World Heritage List.

“Ecotourism has become one of the country’s greatest strengths, combining conservation, culture and regional development,” Martínez-Acha said.

International conferences and events are also driving growth. For example, the First Global Challenge 2025 Robotics Olympics at the Amador Convention Center recently brought together delegations from more than 190 countries and projected the image of the country as a reliable and modern venue for international activities.

“Increasingly, Panama is becoming a venue for fairs, congresses and global activities that strengthen the economy and the country’s positioning,” Martínez-Acha said.

In addition to promoting Panama to the world, tourism is creating jobs and economic opportunities.

“Tourism is currently a clear driver for the country’s inclusive development,” Martínez-Acha said.

The international forum was organized by CAF, the Development Bank of Latin America and the Caribbean.