A new initiative is seeking to expand the number of tourist offerings in Panama City, hoping to entice tourists to look beyond the Canal and Casco Viejo. An agency called La Metropolitana de Turismo, a subsidiary of the Municipality of…
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Panama’s convention is slowly starting to move up the world’s rankings, according to the latest data from the International Association of Congresses and Conventions (ICCA). While still lagging the world’s big convention destinations, Panama moved from 19 to 10 in…
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Panama’s Ministry of Economy and Finance tested global capital markets recently, placing two bonds totaling more than $1 billion. The first offering, the new Global 2047 bond, with a 30-year-maturity and a 4.5 percent coupon, attracted more than $4 billion…
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Chicago-based ad agency VML have unveiled the first video elements of a new campaign to promote Panama around the world and it has a surprising twist. The tagline for the campaign touts Panama as a destination “not for tourists.” In…
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